Creating an identity for an upcoming football franchise being set up in Miami, Florida by David Beckham.
I named the club "Miami Royals" in homage to Beckham and his wife, Victoria, with to them being referred to as almost a secondary royal family by the media here in the UK. The colours used in the team's identity are inspired by Miami itself, after looking through many photographs I took colour samples of the beaches and the city and placed together the ones that looked best.
Client: Self Initiated
Services: Branding, Identity, Design