Creating an identity for a campaign that aims to eradicate homophobia from the sport of football, and create a sense of equality.
I decided to design the campaign to look like it's actually a club itself, I came up with the name 'Players United' to accompany that. The logo I created takes inspiration from football team crests, incorporating the rainbow flag used for gay rights and including a symbol used for sexual orientation and gender equality. The tagline is a play on the saying "playing for the other team", a phrase used to describe a homosexual person.
Client: Self Initiated
Services: Branding, Identity, Design