Princes Rebrand


Competition: To re-design a famous brand. I chose the food company Princes.

Inspired by the cheekiness and playful imagery that is conjured up when you think of a Disney Prince, mixed with the regality you imagine when thinking of the word Prince, my logo features a crooked crown sat next to the name, shown in a handwritten typeface.

I decided to take the approach of mixing the cheeky cartoony approach of a Disney prince, and that of the company's history being founded in Liverpool, to create the idea of 'Princes of Liverpool' featuring famous Liverpudlian's names each incorporated with a different product.

Client: Design Bridge (Dogs Bollocks 2015)

Services: Branding, Design, Packaging, Identity

Year: 2015